Why Video? #

Youtube is the second largest search engine in the world. Instagram, Facebook, TikTok, and other social media platforms are all video first. LinkedIn too has a video first strategy.

The world is going video first. Why aren’t you doing video?

Let’s talk about the benefits first:

Video grabs attention better. Humans are being wired to consume video content easily over pure audio or pure textual content.
The consumer base for video combined is much larger than text / audio. Google may be the most visited site. But TikTok, Instagram, Youtube, Weibo, and the many other Video platforms are much larger combined. You have access to the largest and the most engaged audience.
Creating video content has become easier than ever with AI. A minute long reel can cost less than a dollar to produce (end to end)

Does it actually work? Yes! I ran an experiment, posting short videos daily on LinkedIn. The videos were AI generated, AI edited. The result? 1.2Mn impressions. In one month. It works.

Some lessons and thoughts on how to do it well #

Thoughtful Content. Think deeply about the audience you want to connect with, and what they will value. Create content that they will want to view. If it’s GPT generated slop, they’re not going to engage. The content has to be valuable to the user.
Consistent. The video content production pipelines and editing, the style, the tones, everything should feel consistent. Even the posting times should be consistent. You have to do it long enough to make it work.

Real time video marketing #

I’m a big believer that going real time - through twitch / webinars / youtube live is a big opportunity going ahead. Why? AI makes video creation easier. So the most authentic / thoughtful content might actually be real time.

I’m excited to work with startups who’re using AI and Video marketing to grow. Reach out to me at startups at vatsalkanakiya dot com.

If you’re exploring how to work with AI to scale your business, reach out at consult at vatsalkanakiya dot com.